Excellence in sport goes beyond the boundary…
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Our Purpose
We began Media Champions to help sporting professionals enhance their public performances away from the sporting arena. We recognised the widespread lack of understanding of how the media works and the gap between the preparation and resources devoted to performance on-field in comparison to off-field.
We have a thoughtful, personal and creative approach and are uniquely positioned because of our knowledge and many years of experience in media and media training.
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![Image of Anthony Hudson and Adam White]()
Who we are
Anthony Hudson is one of Australia’s leading sports commentators in a media career spanning over 30 years.
Adam White has a wealth of media expertise gained from 25 years in sports broadcasting and management.
Eloise Hudson is a strategic communications specialist with more than 30 years experience in sport, health and a broad range of industries.
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![News camera at media conference]()
What we do
We specialise in creating and delivering media training programs for professional athletes, coaches and administrators.
We help sports professionals take control of their public image.
We also provide media consultancy to a broad range of companies and government agencies who use sport as a vehicle to effectively communicate their message.
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![Broadcaster Anthony Hudson conducting mock interview with AFL player.]()
How we do it
Our media training programs are delivered one-on-one or in small groups of up to six as this encourages participants to be open about their media experiences in a safe and confidential environment.
We customise our programs to suit the participant and conduct a variety of simulated media appearances in various settings along with practical exercises.
We provide comprehensive feedback for each participant.
What our clients say
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![Xavier Campbell - client]()
"We brought Anthony and Adam into the Essendon Football Club at a unique and difficult time during and following the investigation by the AFL, ASADA & WADA. Anthony and Adam were able to earn the trust of the group quickly and help change its mindset towards the media which was crucial as the focus turned back to football. Media Champions also assisted in my own experience, confidence, and performance in the media in a challenging environment by building specifics skills and understanding effective ways to communicate and influence the narrative."
Xavier Campbell
Former Essendon Football Club CEO -
![Sharelle McMahon - client]()
"Media Champions were a trustworthy source of advice as I navigated the media landscape with the guidance always given with my best interests at heart. Adam challenged me to get out of my comfort zone but to always make sure I was true to myself and was represented in the spotlight authentically and accurately."
Sharelle McMahon
Former Australian Diamonds Captain -
![Isaac Smith]()
“I was fortunate enough to be mentored by Whitey and Huddo early in my football career. They gave me the confidence to navigate the media landscape throughout my playing time which I am forever grateful for.”
Isaac Smith
Four-time AFL Premiership player and Norm Smith Medallist -
![Lucas Herbert]()
"I found Media Champions very helpful in understanding what the media wants from professional golfers. Huddo and Whitey connected with me strongly because they had a deep understanding of the game, professional golfers and myself. There have been many examples where I have used tools and fundamentals taught by Media Champions in dealing with the media as my career has progressed.”
Lucas Herbert
Professional Golfer -
![David Hussey]()
"At Cricket Victoria we appreciate the way Media Champions was able to connect easily with our players and coaches by teaching in such a relatable way. The players not only quickly understood the philosophies and strategies, but enjoyed the sessions and saw the benefits in their media appearances and coping with public scrutiny.”
David Hussey
Head of Men’s Cricket at Cricket Victoria -
![Vanessa Gigliotti]()
“Anthony and Adam provided an environment that allowed our athletes to understand, appreciate and embrace the media landscape, while also enabling them to continue to be educated on the role they can play to promote both their own brands as well as the Club’s, along with the importance of connecting with fans via effective storytelling."
Vanessa Gigliotti
General Manager - Strategy and Growth, Carlton Football Club -
![Adam O'Brien]()
“As a head coach you focus on almost every facet of your sport but dealing with the media is often overlooked even though it’s so crucial in an industry so heavily scrutinised. Working with Adam and Anthony helped me to understand how the media works, why public perception matters and how to formulate a plan. I know I can confidently face any media appearance and provide consistent and strong messaging.”
Adam O’Brien
Head Coach Newcastle Knights, NRL
